Targeted
Colorectal Cancer Awareness Program
TCCAP
The Northeast Regional
Cancer Institute has initiated a multi-year, multi-dimensional Targeted
Colorectal Cancer Awareness Program (TCCAP) to increase awareness about
colorectal cancer and the benefits of screening in Luzerne, Lackawanna,
Wyoming, Wayne, Pike, and Susquehanna counties.
While colorectal cancer is the fourth most common cancer in the United
States, it is the most frequently diagnosed cancer in Northeastern
Pennsylvania, and the second leading cause of cancer death. When
detected early, survival rates are over 90%.
Through data collected by the Regional Cancer Registry and the
Epidemiology Research Program, the Cancer Institute has developed a
comprehensive awareness campaign that includes education for the
community and healthcare professionals, a targeted mailing to encourage
screening for colorectal cancer, and a widespread media campaign.
For more information about the Targeted Colorectal Cancer Awareness
Program please contact the Northeast Regional Cancer Institute at
570/941-7984 (Scranton) or 570/970-6543 (Wilkes-Barre).
Targeted Colorectal Cancer
Awareness Program Summary Report
Click here
Watch
the Targeted Colorectal Cancer
Awareness Program Summary Report Presentation below
Please
check out our
Calendar of Events for upcoming Colorectal Cancer
Education Programs
March is Colorectal Cancer Awareness Month
To raise awareness about colorectal cancer and the benefits of screening
the following websites might offer some additional resources:
The
Epidemiology Research Program at the Northeast Regional
Cancer Institute, under the direction of Samuel Lesko, MD,
MPH, has found that colorectal cancer is twenty percent
higher in Northeast Pennsylvania compared to state and
national averages. This data led the Cancer Institute to
begin a pilot project in 2003 to target colorectal cancer
awareness. The program, identified as Targeted Colorectal
Cancer Awareness Program (TCCAP) aimed to provide education
programs for healthcare professionals and the community.
Moving
forward, the program has continued to address and expand
colorectal cancer awareness and prevention with community
and healthcare professional programming in Northeast
Pennsylvania. Today the TCCAP program is in its first full
year of operation. Successful activities to date include:
COMMUNITY
Conducted 65 community programs, with 1,516 attendees
Distributed 25,835 promotional materials such as payroll
stuffers, window clings, table tents, and Screen For Life
brochures
Coordinated mailing of over 16,000 Screen For Life
brochures, throughout 4 counties, in concert with AARP
HEALTHCARE
PROFESSIONALS
Conducted 66 physicians (one to one) Academic Detailing
sessions
Contacted 8 physicians with information only
Coordinated 6 hospital based Continuing Medical Education
(CME) programs, with 216 attendees
Held 12
healthcare professional programs, with 223 attendees
Conducted 2 healthcare professional dinner meeting, with
55 attendees
MEDIA
Advertised (in print) weekly program listings of
colorectal cancer events in March
Ran the
following Spring/Summer media spots, with a total of
830,000 gross impressions:
341 radio spots for 130,000 impressions
63 print ads for 300,000 impressions
177 affiliate/1,500 cable TV ads for 400,000
impressions
Scheduled the following Fall media spots:
3 Billboards for 19,300 impressions
202 radio spots for 171,360 impressions
(to run concurrent with targeted mail campaign)
Yearly
total of 1,020,660 Individual Market Impressions
OTHER
Facilitated 3 Advisory Council meetings of local
stakeholders (approximately 20 attendees each)
Over 150
businesses and 6,500 individuals participated in
C.A.S.U.A.L. Day, to promote colorectal cancer awareness
Invited
to participate in a study of academic detailing in
partnership with the Appalachian Community Cancer Network
– funding/program approval pending
A
Special Thanks to our TCCAP Supporters:
Blue
Ribbon Foundation
Margaret Briggs Foundation
Pennsylvania Department of Community & Economic Development
Scranton Area Foundation
Sordoni Foundation
The Harry and Jeanette Weinberg Foundation
Procter and Gamble Fund
Reviewing
program related materials are (left to right) William Calpin Jr. and
Matt Mackie, Margaret Briggs Foundation; Jeanne Bovard, Scranton Area
Foundation; Maggie Snyder, Community Outreach Specialist, and Robert F.
Durkin, President, Northeast Regional Cancer Institute
Maggie Snyder, Community
Outreach Specialist, Cancer Institute displays TCCAP promotional items
for Charles O’Hara, Public Relations/Energy Affairs Mgr., and Phyllis
Symuleski, Employee Health Nurse, both of Procter & Gamble
Targeted Colorectal Cancer Awareness
Program Summary Report
Click here
